Nelson peanut butter producer to extend factory to help other budding backyard businesses

Bruce Picot, the founder of Pic's Peanut Butter, a project that started in a garage before becoming an empire, wants to help other backyard businesses fulfill their potential.

“Lots of people - you know, have got their mother's famous sauce recipe that they always knew they could make a fortune out of but they've never really had the opportunity to give it a go,” he says.

Now he is hoping that a new centre for start-ups will help entrepreneurs scale up and take their brands to the world. Mr. Picot is building just the place - a food factory for inventors to test their ideas, with the ability to bottle or package them up.

“Take it to the market, sell it, if people buy it, great. If people don't buy it, they can come back, change the recipe and try something new," says Mr Picot.

Pic’s factory extension will be supported by $1 million worth of funding from the provincial growth fund. The factory includes four kitchens that can be hired for up to several months.

Regional Economic Development Under-Secretary, Fletcher Tabuteau says it will add value to Nelson in terms of primary industries.

“It will mean higher paying jobs, it will mean education opportunities long-term and it will mean competitiveness with the rest of the world,” he says.

With the increase in food products being made in the region, it's also meant more options for buying local. The Food Factory is due to open next February.

 

https://www.tvnz.co.nz/one-news/new-zealand/nelson-peanut-butter-producer-extends-factory-help-budding-businesses

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