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TOURISM
INTRODUCTION
Tourism is one of the fastest growing industries in New Zealand, is key earner of foreign exchange, and is increasingly becoming a major employer.
New Zealand First recognises that tourism provides significant opportunities to contribute to economic growth and employment. This means ensuring that New Zealand is appropriately marketed internationally as a tourist destination, that access to New Zealand is secured through the increased capacity for airline access and that the quality of the industry is always improving.
PLANS
A New Zealand First led Government will:
- enhance the New Zealand Tourism Board's destination marketing strategies, focusing in particular on adventure tourism, eco tourism and cultural tourism;
- ensure that maximum benefit can be garnered from complementary activities such as the Lord of the Rings, Fashion Week, sporting and other activities for the tourism industry through a more fluid exchange of information and ideas;
- promote New Zealand tourism in both traditional and non-traditional markets to both broaden and deepen the tourism market;
- ensure that Air New Zealand remains in government ownership, thereby securing the necessary aviation access to New Zealand to grow the tourism industry;
- treat our tourism industry as an export industry specifically for the application of venture capital funding, research and development incentives, and technology transfer;
- improve the research and statistical collection methods in consultation with major industry players with the aim of a more targeted industry focus;
- continue joint venture tourism marketing projects with stricter guidelines and accountabilities;
- facilitate the development and maintenance of transport and tourism infrastructure;
- encourage internal tourism through a 'see New Zealand first' campaign;
- support regional tourism developments and macro-region initiatives to stimulate economic growth in the provinces; and,
- promote the development of aviation links with focus on increasing access to New Zealand from Asian and other emerging markets.
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